BetterAged leads cost roughly $0.50–$5 per lead and real-time leads cost about ten times that — so the question isn't which is "better", it's which is cheaper per funded deal for your team. Aged leads genuinely win for high-volume outbound shops that measure cost per funded loan; real-time wins when contact rate, speed, and fresh consent are what close the deal. We sell real-time only, and we'll say plainly where aged is the smarter buy.
What does "aged" actually mean?
An aged lead was generated in the past and is being resold at a discount that deepens with age. Per the 2026 pricing guide from Aged Lead Store, a vendor that sells aged leads (as published, March 2026), aged mortgage leads run $2–$5 at 30–85 days old, $1–$2 at 86–365 days, and $0.50–$1 beyond a year — against $20–$35 for a fresh shared lead and $50–$150+ for an exclusive one. The discount is real; so is the reason for it.
Why do contact rates decay?
Intent is perishable. A borrower who filled out a form three months ago may have already closed, chosen another lender, or lost interest — and phone numbers go stale. The same source reports contact rates of 20–35% on 30–85-day leads versus 35–50% on fresh, and close rates of 1.5–3% versus 3–5%. Lower, but the price is lower by far more, which is exactly why aged data can still win on cost per funded loan for a team built to dial it at volume.
What about TCPA and consent?
This is the part sellers gloss over. The consent that made the original contact lawful ages with the lead. A prior-express-written-consent record from months ago may no longer reflect a borrower who expects your call, and the compliance exposure for dialing it is yours, not the seller's. Before working aged data, re-scrub against the national and state do-not-call lists, confirm the consent language and capture record, and respect revocations. Aged data isn't disqualifying — but it's a compliance job, not a plug-and-play list.
When is real-time worth 10× the price?
When your economics run on speed and freshness: the borrower is looking now, the consent is minutes old (with a TrustedForm certificate on every one of our leads), and you're the first or only call. For consultative, higher-value loans, a single fresh exclusive lead usually beats a stack of aged ones per funded deal. Where it doesn't — pure high-volume outbound — aged is the rational buy, and we won't pretend it's worthless.
What we sell
Real-time, exclusive, verified leads only — delivered in seconds, phone and email verified, TrustedForm certified. See the price on every vertical, or read exclusive vs shared for the other axis of this decision. If aged data is the better fit for your model, buy it from a specialist.
Common questions
What does 'aged' mean for a lead?
An aged lead is one that was generated days, weeks, or months ago and is being resold at a discount. Aged Lead Store, a vendor that sells aged leads, prices them by age in its 2026 guide: $2–$5 at 30–85 days, $1–$2 at 86–365 days, and $0.50–$1 beyond a year — versus $20–$35 for a fresh shared lead.
Are aged leads worth buying?
Yes, for the right team. If you run high-volume outbound and measure cost per funded loan rather than cost per lead, aged leads at a fraction of the price can pencil out. Aged Lead Store, a vendor that sells aged leads, reports contact rates of 20–35% on 30–85-day leads versus 35–50% fresh, and close rates of 1.5–3% versus 3–5% — lower, but so is the price.
What's the risk with aged leads?
Two things. Contact rates decay as phone numbers and intent go stale, and the consent that made the original contact compliant ages with the data — a borrower who opted in months ago may no longer expect your call, which is a TCPA exposure you own, not the seller. Always re-scrub against the DNC and current consent before dialing aged data.
When is real-time worth 10× the price?
When speed-to-lead and consent freshness drive your economics: the borrower is actively looking right now, the consent is minutes old, and you're the first (or only) call. For consultative, higher-value deals, one fresh exclusive lead usually beats a stack of aged ones on cost per funded loan.
Do you sell aged leads?
No. We sell real-time, exclusive leads only, delivered in seconds after the borrower submits and passes verification. If aged data fits your model better, buy it from a specialist — we're not the right vendor for that, and we'd rather say so.