Better Business Leads

Lead ROI calculator

Model spend, funded deals and profit — and lead with your break-even close rate.

The most useful number before you buy leads is your break-even close rate — the minimum close rate at which the campaign pays for itself: price ÷ (contact rate × commission). Enter your numbers below and it's the first thing shown. Every output is arithmetic on the assumptions you enter, not a projection. Nothing is gated behind an email.

Break-even close rate
7.9%
Minimum close rate (of reached leads) to profit at these inputs. You entered 10.0% — above break-even.
Total spend
$2,850
Expected funded deals
1.2
Expected revenue
$3,600
Profit per lead
$25

Based on the numbers you entered — arithmetic on your own assumptions, not a projection, promise, or implied return.

How is lead ROI calculated?

  • expected contacts = leads × contact rate
  • expected funded deals = expected contacts × close rate
  • revenue = funded deals × commission
  • spend = leads × price per lead
  • profit = revenue − spend, and profit per lead = profit ÷ leads
  • break-even close rate = price ÷ (contact rate × commission)

Close rate here is measured against reached leads (it comes after contact rate in the funnel). Lead price is live from our pricing; commission is your number. The default contact and close rates are illustrative — as a category reference, Aged Lead Store, a vendor that sells aged leads, reports fresh contact rates of 35–50% and close rates around 3–5% (as published, March 2026).

Common questions

What is a break-even close rate?

The minimum close rate at which a lead campaign pays for itself: break-even close rate = price per lead ÷ (contact rate × commission per funded deal). Below it you lose money, above it you profit. Almost nobody publishes it, and it's the single most useful number before you buy.

How is expected profit calculated?

Funded deals = leads × contact rate × close rate; revenue = funded deals × commission; spend = leads × price per lead; profit = revenue − spend. Every figure comes from the numbers you enter — it's arithmetic on your own assumptions, not a projection or a promise.

Where do the default rates come from?

Lead price is live from our platform. The default contact and close rates are illustrative and yours to change; as a category reference, Aged Lead Store, a vendor that sells aged leads, reports fresh-lead contact rates of 35–50% and close rates around 3–5%. Commission per funded deal is your number, not a claim of ours.

Related: cost per funded deal and the lead budget planner.