BetterYour true cost per funded deal is price per lead ÷ close rate — not the sticker price of the lead. At $75 per lead and a 4% close rate, you fund one deal for every 25 leads, so each funded deal costs $1,875. Enter your own numbers below; the maths is shown, and nothing is gated behind an email.
How is cost per funded deal calculated?
The formula is one division:
cost per funded deal = price per lead ÷ (close rate ÷ 100)
A 4% close rate means 4 funded deals per 100 leads, i.e. 25 leads per deal. Multiply 25 by the lead price and you have the cost of one funded deal. The close rate is doing all the work — which is why the sticker price of a lead tells you almost nothing on its own.
Why cheaper per lead is not cheaper per deal
A worked comparison, pure arithmetic:
| Exclusive lead | Shared lead | |
|---|---|---|
| Price per lead | $75 | $30 |
| Close rate | 4% | 1.5% |
| Leads per funded deal | 25 | 66.7 |
| Cost per funded deal | $1,875 | $2,000 |
The $30 lead is 60% cheaper per lead and yet costs more per funded deal, because its close rate is lower (you're one of several callers). This isn't a claim about our leads — it's division. Plug in your real close rates and see where the line actually falls for you. The default close rates here are illustrative; as a category reference, Aged Lead Store, a vendor that sells aged leads, reports fresh close rates around 3–5% and aged around 1.5–3% (as published, March 2026).
Common questions
How do you calculate cost per funded deal?
Cost per funded deal = price per lead ÷ close rate (as a decimal). At $75 per lead and a 4% close rate, that's $75 ÷ 0.04 = $1,875 per funded deal. It's the number that actually matters, because it accounts for how many leads you burn to fund one.
Is a cheaper lead cheaper per deal?
Not necessarily. A $30 shared lead at a 1.5% close rate costs $30 ÷ 0.015 = $2,000 per funded deal — more than a $75 exclusive lead at 4% ($1,875). Cheaper per lead is not cheaper per deal once close rate differs.
Where does the default close rate come from?
The default is illustrative and yours to change. As a category reference, Aged Lead Store, a vendor that sells aged leads, reports close rates around 3–5% on fresh shared leads and 1.5–3% on aged. Your own rate is the number to enter.
See our published per-lead prices on the lead-pricing page, or model full ROI with the lead ROI calculator.