This Privacy Policy explains what Better Business Leads ("BBL", "we") collects, why, and what we do with it. It covers both buyers (businesses using the platform) and consumers (people who submit a lending inquiry through one of our campaigns).
1. Information we collect
From buyers
- Account and contact details (company name, contact name, email, phone).
- Delivery configuration (delivery email addresses, webhook URL, routing settings).
- Billing information, processed by our payment processor; we do not store full card numbers.
- Usage and log data from your interaction with the portal.
From consumers
- The information they submit on our landing pages (contact details and the fields relevant to their inquiry).
- Consent evidence — a TrustedForm certificate and the consent language version captured at submission.
- We store one-way hashes of phone and email for duplicate detection, in addition to the payload delivered to the purchasing buyer.
2. How we use information
- To generate, verify (phone, email, consent, duplicate checks), and deliver leads to a single purchasing buyer.
- To operate billing, disputes, replacements, and account support.
- To secure the platform, detect fraud and lead leakage, and comply with legal obligations.
3. How consumer data is shared
A verified consumer lead is delivered to exactly one buyer — the buyer who purchased it. Because delivery is exclusive, a consumer's inquiry is not distributed to multiple lenders. Buyers are contractually prohibited from reselling or redistributing that data. We use service providers (hosting, verification, payment, email) who process data on our behalf under appropriate terms.
4. Buyer obligations as data recipients
Once a lead is delivered, the buyer becomes an independent controller of that consumer's data and is responsible for handling it lawfully, including honoring opt-outs and applicable privacy and telemarketing law. See our Terms.
5. Security
Access to buyer data is restricted by row-level security so an account can only see its own records. Webhook payloads are signed (HMAC-SHA256) and webhook secrets are stored in a secret vault, not in plain application tables. Phone and email are stored as one-way hashes for deduplication.
6. Data retention
We retain lead, delivery, and billing records for as long as needed to operate the service, resolve disputes, and meet legal and audit requirements, then delete or de-identify them.
7. Your choices and rights
Depending on your jurisdiction, you (buyer or consumer) may have rights to access, correct, or delete personal information, or to opt out of certain processing. To make a request, contact privacy@betterbusinesslead.com. Consumers may also request that we not contact them and that we suppress their information from future campaigns.
8. Cookies
We use essential cookies to keep you signed in and to operate the portal, and limited analytics to understand and improve campaign and platform performance.
9. Changes and contact
We may update this policy; material changes are reflected in the "last updated" date above. Questions: privacy@betterbusinesslead.com.