BetterMortgage lead prices vary widely by type and are usually quoted only after a sales call. At Better Business Leads our per-lead prices are published on the page: HELOC $95, DSCR $145, private lending $105, and MCA (business loan) $75 — with a minimum order of 10 leads, and every lead sold once, to one buyer.
What our leads cost
These prices are live from our platform, the same for every buyer, and the same number you pay at checkout. Cross-check them any time on the full lead-pricing page.
| Lead type | Price / lead | 10-lead order |
|---|---|---|
| HELOC leads | $95 | $950 |
| DSCR leads | $145 | $1,450 |
| Private lending leads | $105 | $1,050 |
| MCA / business loan leads | $75 | $750 |
What does the rest of the category charge?
"Mortgage leads" is a broad category — purchase, refinance, HELOC, reverse, and commercial all trade under the same phrase, at very different prices. Two things drive the number more than anything else:
- Shared vs exclusive. A shared lead is resold to several buyers, so it's cheap per buyer but every buyer is racing the others. An exclusive lead goes to one buyer, so it costs more but nobody else is dialing it.
- Live transfer vs data. A borrower transferred to you on a live call costs far more than a form fill delivered as data.
We won't publish specific competitor dollar figures we can't verify — and most of the category doesn't publish prices at all, which is exactly the problem. The honest summary: shared internet leads sit at the low end, exclusive and live-transfer leads at the high end, and you usually only learn the number after a call. Our published prices sit at the exclusive end of that range, because every lead we sell is exclusive.
What we sell — and what we don't
We sell HELOC, DSCR, private lending, and MCA (business loan) leads. We do not sell purchase or refinance mortgage leads. If you're a loan officer looking for purchase or refi borrowers, we're not your vendor — and we'd rather tell you now than sell you the wrong lead. If you lend on home equity, investment property, bridge/hard-money deals, or small-business working capital, those are exactly the borrowers we deliver.
Common questions
How much do mortgage leads cost?
It depends on the lead type and whether it's shared or exclusive, and most vendors quote a price only after a sales call. Shared internet leads are the cheapest and are resold to several buyers; exclusive and live-transfer leads cost more because only one buyer gets them. At Better Business Leads, our per-lead prices are published: HELOC $95, DSCR $145, private lending $105, and MCA (business loan) $75, with a minimum order of 10.
Why don't most mortgage lead vendors publish prices?
Because pricing behind a sales call lets them quote each buyer differently and anchor higher. We publish a single price on the page for everyone — the same number whether you buy 10 leads or 250.
Do you sell purchase or refinance mortgage leads?
No. We sell HELOC, DSCR, private lending, and MCA leads. We do not sell purchase or refinance mortgage leads — if that's what you need, we're not the right vendor, and we'd rather say so than take your money.
Are your leads shared or exclusive?
Exclusive. Every lead is sold once, to one buyer, and a database constraint physically prevents a second delivery. That's why our prices sit at the exclusive end of the range rather than the shared end.
What's the minimum order?
Ten leads. Credits are prepaid and draw down as verified leads arrive — no contract, no subscription.
Ready to see every price in one place? Visit the lead-pricing page, or start buying.