Because every lead we deliver is exclusive and carries documented consent, we hold partners to the same bar we hold ourselves. This is not an open affiliate network and we do not accept aged, recycled, or resold data.
What we accept
- First-party inquiries generated by your own campaigns and landing pages.
- A valid TrustedForm certificate (or equivalent consent evidence we approve) captured at submission.
- Complete, accurate contact information and the fields relevant to the vertical (HELOC, DSCR, private lending, business loans).
- Real-time delivery — inquiries sent to us the moment they are submitted.
What we will not accept
- Aged, recycled, co-registration, or list data.
- Leads without documented, verifiable consent.
- Incentivized or misrepresented submissions.
- Data you do not have the right to share.
How ingestion works
Approved partners receive an ingestion key and post inquiries to our secure endpoint with an x-api-key header. Each submission is deduplicated (30-day window across verticals) and independently verified for phone and email before it can be distributed. Submissions that fail verification or duplicate an existing lead are rejected and are not billed to any buyer.
- Apply and complete our compliance review.
- Receive your ingestion key and field spec for each vertical.
- Post consented, real-time inquiries; we verify and route them.
- Get paid on accepted, verified leads per your partner agreement.
Quality and monitoring
We continuously monitor verification pass rates, dispute rates, and consent validity by source. Partners who fall below standard are paused. Because leads are exclusive and resale is prohibited platform-wide, consent integrity is non-negotiable.
Apply
Email partners@betterbusinesslead.com with your verticals, monthly volume, traffic sources, and consent-capture method. We review every applicant before issuing a key.