BetterWe don't sell live transfers — we sell verified real-time web leads. A live transfer is a borrower warm-transferred to you on the phone by a call center; a web lead is a verified form submission delivered to you in seconds. Transfers convert better and cost far more ($50–$100+ per call); web leads cost a fraction of that and scale. Which pays off comes down to your deal size and your capacity to work volume — and if a live transfer is genuinely what you need, this page will tell you to go buy one elsewhere.
What does a live transfer cost?
The most of any lead type. Per the 2026 pricing guide from Aged Lead Store, a vendor that sells aged leads (as published, March 2026), standard live transfers run $50–$75 and premium, pre-qualified transfers $75–$100+ per call; some providers quote higher still for exclusive or high-value products. You're paying a call center to pre-screen and hand you a borrower who is on the line right now.
Why do live transfers convert better?
There's no gap between interest and contact. No dialing, no voicemail, no three-day callback chase — the borrower is already talking to you and has been pre-qualified. That removes the single biggest leak in lead conversion, speed-to-lead, by making it zero. The cost of removing it is a high per-call price and a hard ceiling on volume: a call center can only transfer so many people an hour.
When does the transfer economics work?
When the deal is big enough that an expensive call is rounding error against the commission, and you lack the staff to work a larger pool of web leads fast. On a large mortgage or a sizeable advance, $75–$100 to be handed a live, screened borrower is easily worth it. Below a certain size, the transfer's cost eats the margin, and a verified web lead worked within minutes is the better math. There's no universal answer — it's your average deal size against your speed-to-lead.
What a verified web lead does — and doesn't — give you
A verified real-time web lead is not a person already on your phone. It is a real, reachable, consented borrower: phone verified, email verified, TrustedForm-certified, exclusive to you, and delivered in seconds so you can be the first call. You do the dialing — but you pay a fraction of a transfer's price, you scale with your campaigns instead of a call center's capacity, and the lead is yours alone. That's the trade: you supply the speed-to-lead, and you keep most of the cost difference.
What we sell
Verified, exclusive, real-time web leads — HELOC, DSCR, private lending, and MCA — priced on the page (see pricing). Not live transfers. If a live transfer is the right product for your deal size, buy it from a specialist that runs a call center; that isn't us, and we'd rather point you there than sell you the wrong thing.
Common questions
Do you sell live transfer leads?
No. We sell verified real-time web leads — a form submission delivered to you in seconds, phone and email verified, with a TrustedForm certificate. We do not run a call-center transferring borrowers to you live. If a live transfer is what your model needs, buy it from a live-transfer specialist.
How much do live transfer leads cost?
More than any other lead type. Aged Lead Store, a vendor that sells aged leads, puts standard live transfers at $50–$75 and premium/pre-qualified transfers at $75–$100+ per call in its 2026 guide; other providers quote higher for exclusive or high-value products. You're paying for a call center to pre-qualify and warm-transfer a borrower who is on the phone right now.
Why do live transfers convert better?
Because the borrower is already on the line and pre-screened, so there's no dialing, no voicemail, no callback tag. The trade-off is price and volume: transfers are expensive and rate-limited by the call center's capacity, while web leads scale as fast as your campaigns can generate them.
When does a live transfer pay off?
When your deal size is large enough that a high per-call cost is small against the commission, and you don't have the staff to work a larger volume of web leads quickly. Below a certain loan or advance size, the transfer's cost eats the margin and a fast-worked web lead is the better economics.
What does a verified web lead give me that a raw web lead doesn't?
Verification and consent. Every lead we deliver is phone-checked and email-checked before it can cost you a credit, carries a TrustedForm consent certificate, and is exclusive to you. It's not a live person on the phone — but it's a real, reachable, consented borrower, delivered in seconds, at a fraction of a transfer's price.